HALLOWEEN STORY

Halloween, Also Known As All Hallows' Eve, Can Be Traced Back About 2,000 Years To a Pre-Christian Celtic Festival Held Around Nov. 1 Called Samhain (Pronounced "Sah-Win"), Loosely Translates To "Summer's End" In Gaelic, According To The Indo-European Etymological Dictionaries.

Because Ancient Records Are Sparse And Fragmentary, The Exact Nature Of Samhain Is Not Fully Understood; But It Was An Annual Communal Meeting At The End Of The Harvest Year, a Time To Gather Resources For The Winter Months And Bring Animals Back From The Pastures. Samhain Is Also Thought To Have Been a Time Of Communing With The Dead, According To Folklorist John Santino.

Halloween Princess Jasmine Cosplay Provides a Safe Way To Play With The Concept Of Death, Santino Said. People Dress Up As The Living Dead, And Fake Gravestones Adorn Front Lawns — Activities That Wouldn't Be Tolerated At Other Times Of The Year, He Said.

But According To Nicholas Rogers, a History Professor At York University In Toronto And Author Of "Halloween: From Pagan Ritual To Party Night" (Oxford University Press, 2003), "There Is No Hard Evidence That Samhain Was Specifically Devoted To The Dead Or To Ancestor Worship.

"According To The Ancient Sagas, Samhain Was The Time When Tribal Peoples Paid Tribute To Their Conquerors And When The Sidh [Ancient Mounds] Might Reveal The Magnificent Palaces Of The Gods Of The Underworld," Rogers Wrote. Samhain Was Less About Death Or Evil Than About The Changing Of Seasons And Preparing For The Dormancy (And Rebirth) Of Nature As Summer Turned To Winter, He Said.

Though a Direct Connection Between Halloween And Samhain Has Never Been Proven, Many Scholars Believe That Because All Saints' Day (Or All Hallows' Mass, Celebrated On Nov. 1) And Samhain, Are So Close Together On The Calendar That They Influenced Each Other And Later Combined Into The Celebration Now Called Halloween.

The Tradition Of Dressing In Costumes And Trick-Or-Treating May Go Back To The Practice Of "Mumming" And "Guising," In Which People Would Disguise Themselves And Go Door-To-Door, Asking For Food, Santino Said. Early Costumes Were Usually Disguises, Often Woven Out Of Straw, He Said, And Sometimes People Wore Costumes To Perform In Plays Or Skits.

The Practice May Also Be Related To The Medieval Custom Of "Souling" In Britain And Ireland, When Poor People Would Knock On Doors On Hallowmas (Nov. 1), Asking For Food In Exchange For Prayers For The Dead.

By The Late 1800s, The Tradition Of Playing Tricks On Halloween Was Well Established. In The United States And Canada, The Pranks Included Tipping Over Outhouses, Opening Farmers' Gates And Egging Houses. But By The 1920s And 1930s, The Celebrations More Closely Resembled An Unruly Block Party, And The Acts Of Vandalism Got More Serious.

Some People Believe That Because Pranking Was Starting To Get Dangerous And Out Of Hand, Parents And Town Leaders Began To Encourage Dressing Up And Trick-Or-Treating As a Safe Alternative To Doing Pranks, Santino Said.

However, Halloween Was As Much a Time For Festivities And Games As It Was For Playing Tricks Or Asking For Treats. Apples Are Associated With Halloween, Both As a Treat And In The Game Of Bobbing For Apples, a Game That Since The Colonial Era In America Was Used For Fortune-Telling. Legend Has It That The First Person To Pluck An Apple From The Water-Filled Bucket Without Using His Or Her Hands Would Be The First To Marry, According To The Book "Halloween And Commemorations Of The Dead" (Chelsea House, 2009) By Roseanne Montillo.

Apples Were Also Part Of Another Form Of Marriage Prophecy. According To Legend, On Halloween (Sometimes At The Stroke Of Midnight), Young Women Would Peel An Apple Into One Continuous Strip And Throw It Over Her Shoulder. The Apple Skin Would Supposedly Land In The Shape Of The First Letter Of Her Future Husband's Name.

Another Halloween Witch Costumes Ritual Involved Looking In a Mirror At Midnight By Candlelight, For a Future Husband's Face Was Said To Appear. (A Scary Variation Of This Later Became The "Bloody Mary" Ritual Familiar To Many School Kids.) Like Many Such Childhood Games, It Was Likely Done In Fun, Though At Least Some People Took It Seriously.

DIRNDL DRESS

In Austria, Dirndls Continue To Be Worn On Public Occasions, Even By Younger Women. The Dirndl Is Considered An Important Part Of Alpine Folk Culture. Other Aspects Of Folk Culture Are Lederhosen For Men, Traditional Sports (e.g. Shooting, Music, Crossbow), Skills (e.g. Embroidery) And Musical Traditions (e.g. Singing Christmas Carols And Schuhplattler Dance Groups).The Folk Culture Is Promoted By And Protected By Local Folk Culture Associations, Which Are Affiliated With The Bund Der Österreichischen Trachten- Und Heimatverbände (Federation Of Austrian Folk Bavarian Garment And Homeland Associations).

The Catholic Church Has Played An Important Role In Promoting The Dirndl In Austria; Traditional Dress Is Worn For Worship Services, Especially The Major Church Holidays (e.g. Easter, Pentecost, Corpus Christi) And Saints´ Feast Days. The Tyrol Has a Tradition Of The Heiligen Tracht (Holy Folk Costume), Which Is Not To Be Worn On Secular Occasions Marked By Drinking.

Folk Costume Also Continues To Be Worn For Most Weddings And Festivals. Old Traditions Are Carefully Maintained Among Inhabitants Of Alpine Areas, Even Though This Is Seldom Obvious To The Visitor: Many People Are Members Of Cultural Associations Where The Alpine Folk Culture Is Cultivated. At Cultural Events, The Traditional Dirndl Is The Expected Dress For Women. Visitors Can Get a Glimpse Of The Rich Customs Of The Alps At Public Volksfeste. Even When Large Events Feature Only a Little Folk Culture, All Participants Take Part With Gusto. Good Opportunities To See Local People Celebrating The Traditional Culture Occur At The Many Fairs, Wine Festivals And Firefighting Festivals Which Fill Weekends In The Austrian Countryside From Spring To Autumn. Only In The Region Surrounding Vienna Is The Traditional Folk Culture Not a Regular Part Of Daily Life.

Some Regions Are Particularly Known For Their Strong Dirndl Traditions, Such As The Tyrol, The Salzkammergut And The Wachau Region Of Lower Austria.

In Austria, The Dirndl Is a Symbol Of National Identity, Seen In Austria As a National Symbol. In Tourist Settings, Staff In Offices, Restaurants, Wineries And Shops Often Wear Dirndls As a Work Uniform; This Is Also The Case In The Non-Alpine Regions In The East Of Austria.Even In Everyday Life, Many Austrian Women Wear Dirndls As An Alternative To Other Fashions.

Festivals At Which Dirndls Are Expected Dress Include Festivities For Raising The Maypole On The 1st May, The Narzissenfest (Daffodil Festival) During May In Bad Aussee,The Salzburg Festival And The Ausseer Kirtag In September.Styles Are Both Less Extravagant And Show Less Décolletage Than At Oktoberfest Costumes.

In Austria, And Other Parts Of South Central Europe, There Are Literally Splashy Events Known As Dirndlspringen, In Which Attractive Young Women, Are Judged By How Well They Dive From a Diving Board Into a Lake Or a Swimming Pool While Wearing The Dirndl, Using It As a Swimdress.

HERVE LEGER STORY

Herve Leger, Who Has Died Aged 60, Was The French Couturier Who Created The Bandage Dresses – Hailed As One Of The Iconic Dresses Of All Time, It Made Its Way From Catwalks To The High Street.

Made For Women With “With a Bosom, a Waist And Curves”, The Dress Became a Hit With The “Body Conscious” Hollywood Jet Set Of The 1990s And Noughties And Brought a New Sexiness To The Catwalk, Personified By Cindy Crawford, Plus a Plethora Of Actresses.

Liz Hurley Was Also One Of The Early Adopters Of The Dress.

With Success, Leger Needed To Expand His Business Into Ready-To-Wear In Order To Compete In The 1990s. Financial Backing Came From The Canadian Drinks Conglomerate Seagram. Initially, All Seemed Well With Leger Producing 8,000 Pieces a Season, As Against 160 Two Years Earlier. However, With More And More Investment Forthcoming, Leger’s Holding Diminished Until Seagram Owned 95 Per Cent Of The Business.

To His Consternation, It Then Sold The Company To La-Based Max Azria’s Bcbg. Within a Year He And Azria Had Fallen Out. Leger Found Himself Fired From His Own Label And Lost The Rights To The Leger Name.

Born In 1957, In The Small Town Of Bapaume, 20 Miles South Of Arras, Northern France, Herve Peugnet Left Home At 18 And Headed To Paris To Study Sculpture And Art History At The Ecole Nationale Superieure Des Beaux-Arts. After Just a Year, However, He Dropped Out, Later Recalling, “It Was The Seventies, And Everyone Was On Strike”.

Wanting a Job That Made Use Of His Hands And His Curiosity About The Properties All Types Of Fibres, He Embarked Upon a Hairdressing Apprenticeship – Effectively Training With a Difficult Fibre. Soon He Was Working Backstage At Fashion Shows For Houses Such As Chloe And Ysl. He Was Taught Himself To Make Hats And Dresses, And Secured Contract Work For Lanvin, Swarovski And Costume Designer Tan Giudicelli.

It Was a Meeting At a Chloe Dinner Party In 1980, With German Couturier Karl Lagerfeld, However, Which Was To Change His Direction And His Life. “The Kaiser” Wanted a New Assistant And Asked To See Peugnet’s Sketches. Although Less Than Impressed, Lagerfeld Took Him On. The Pair Work Together At Fendi In Rome And Then Back At Chanel In Paris.

Four Years Later, Peugnet Was Ready To Set Up His Own Business. On The Advice Of Lagerfeld, Claiming It Was Too Difficult For Anglophones To Pronounce, Peugnet Changed His Name To Leger, Taken From The French Word “Legerete” – Lightness.

The Label Herve Leger Launched In 1985 And, By The Late 1980s, The Bandage Dress Had Arrived, Which Appealed Because Of Its Tightness And Ability To Hold The Figure Positively, In And Up – This Allowed Unrestricted Poses For The Cameras. His First Full Collection In This Style Was Shown In 1991.

The Inception Of “The Bandage Dress Was a Simple One,” He Once Recalled. “One Day In a Factory, I Found Some Bands That Were Headed For The Garbage. As a Hat Maker, They Gave Me The Idea Of Taking Those Bands And Putting Them Next To One Another As One Does Making a Hat, Using The Elastic Properties Of The Material (Rather Than Draping) To Provide Its Form.

He Also Designed Active Swimwear And Tights, Too. In 1994 Ballet Costumes For Roland Petit’s Company At The Paris Opera.

Following The Loss Of His Label, Leger Kept a Lower Profile Until 2000, When He Founded His Own Independently Financed Fashion House With His Sister Jocelyne: Herve L Leroux. This New Surname Was Again Suggested By His Friend And Mentor Lagerfeld. He Had Chosen Leroux On The Basis That Leger Had Once Had Red Hair “And Everyone Will Know Who You Are.”

The Fledgling Business Struggled Financially, However, Although Leger Persisted, Making Couture And Swimwear For Private Clients. Between 2004 And 2006, He Worked As Creative Director At Guy Laroche, Dressing Hilary Swank In a Memorable Backless Midnight-Blue Jersey Gown, For The 2005 Oscars Where She Won Best Actress. He Also Worked For The High-End Austrian Manufacturer Wolford.

In 2007, Azria Launched His Version Of Leger’s Bandage Dresses, Worn By The Likes Of Kim Kardashian, Which Paradoxically Raised Leroux’s Profile. He Subsequently Started Getting New Clients From All Spheres Of The Celebrity World, Including Cate Blanchett, Kylie Minogue, Jemima Khan, Naomi Watts, Taylor Swift And Kim Kardashian.

His Passion Was Still In Garments That Clung To a Female Form But He Had Begun To Use Different Techniques To Mould The Body, Replacing Strip And Panel Structures With Draped Cloth, Working In Soft Viscose And Silk Jerseys – An Elegant Departure From The Skin-Tight Silhouette Of The Herve Leger Gown. Dita Von Teese Noted Leroux Was In The Same Classical Class As The Great Parisian Couturiere Madame Gres, Both Having Been Inspired By The Materials Depicted In Greek Sculpture.

INTERVIEW HERVE LEGER

Herve Leger’s Form-Fitting Bandage Dresses Have Their Iconic Place In Fashion’s History And The Red Carpet, But When Time Progresses, Women’s Aesthetics Alter. Brands Must Adjust Or Face Falling Demand—a Dangerous Downward Spiral For Any Business. Herve Leger’s Response To These Changing Times Was To Tap The Couture Expertise And Modern Perspective Of Christian Juul Nielsen. The Smart Shift In Creative Direction Allowed Us To Find a Renewed Appreciation For The French House. Juul Nielsen Brings With Him a Resume That Includes Renowned Fashion Houses Christian Dior, Nina Ricci, Oscar De La Renta And Land Of Distraction, Which He Presently Helms.

For Those Who Feel Devoted To The Classic Herve Leger Dress, You’Ll Be Pleasantly Surprised And Actually Quite Intrigued. Juul Nielsen Has Kept The Invariant Characteristics Conceived By Herve Peugnet, Whom He Holds In Deep Regard While Leaving An Imprint That Is Solely His. A Collocation Of Bandage Knits To Billowing Shapes And The Introduction Of Tailoring Displays New Elegance And Movement—a Superb Fusion Of Juul Nielsen And Peugnet’s Visions. It’s With Great Pleasure We Bring You This Personal Look Into Christian Juul Nielsen’s Appointment As Creative Director For Herve Leger.

When You Took Over The Creative Direction At Herve Leger, We Saw a Modern Transition, Which We Highly Appreciate. Has It Been Difficult Shifting The Design Focus Away From The Past And Into Present-Day Aesthetics?

I Actually Went Back To The Beginning. I Spent a Lot Of Time Looking At The Styles From The Early ‘90s That Made Herve Leger So Unforgettable. The Styles Were Less Complicated And Felt More Modern To Me. I Decided To Bring Herve Leger Back To Its Roots And Base My Collections On This Era. So In a Way, I Did Go Back, I Just Went Back To The Beginning And Translated That Into New.

When The Possibility Of Joining Herve Leger Came About, What Prospects Excited You The Most, Prompting You To Take On The Endeavor?

Revamping a House With a Rich History And Identity Is a Fantastic Challenge. I Worked For Several Fashion Houses, Each With Its Own Strong Dna, Such As Dior And Nina Ricci. Part Of My Training Involved Repeatedly Going Back To The Beginning And Underlining What The Brand Was About. In This Case, I Was Excited About The Original Herve Aesthetic, The Modernity Of The Early Styles, The Energy Around The Girls Who Wore It, And About How I Could Take That Special Combination And Evolve It Into Something Relevant.

Your First Collections Incorporate Layers Of Beautiful Fringe, Boxy Knits, And Graceful Outerwear—Can You Share More On Your Vision And Long-Term Goals For The House? Even Those Aspects That Reach Beyond Design?

Bandage, Fringe And Cocktail Dresses Are All Part Of The Dna Of Herve, And I Will Continue Developing Them. Furthermore, We Are Diversifying The Collection With Separates And Daywear. In Fall, I Showed a Knitted Coat, And I Am Definitely Expanding Further Into Tailoring. I Really Love The Idea Of Tailored, Knitted Jackets. My Long-Term Goal Is To Continue To Breathe New Life Into This Brand And Make It Feel Fresh And Relevant Again.

People Are Inundated With Fads, Even More So Due To The Proliferation Of Technology And Social Platforms. How Do You, As Creative Director, Push To Catch The Eyes Of Consumers In a Time Where Attention Spans Are Shortening?

We Are Working In Different Ways On Different Platforms. I Provide General Direction And Vision To The Entire Team. Then Each Department Adapts That Concept For Their Platform, Whether It’s e-Commerce, Instagram Or An Ad Campaign.

I Spend a Lot Of Time Creating a Mood And Aesthetic That I Feel Is Relevant To The Brand, Compiling a Portfolio Of Images Each Season. Every Collection Is First Shot As a Lookbook. Then We Shoot a Lifestyle Campaign In La, Which Is More Approachable But Still Carries The Same Vibe. That Concept Trickles Down To Other Content Shoots For Digital And Social. So Each Department Has a Lot To Work With And Can Use Their Respective Expertise To Adapt It For Their Platform.

On a Personal Note, Looking Back, What Initially Piqued Your Curiosity For Clothing Design?

I Have Been Sketching For As Long As I Remember. My Grandmother Gave Me Fabrics As a Child, And I Used Them To Make Herve Leger Bandage Dress For Dolls And For My Sisters. I Soon Realized That The Combination Of Sketching And Draping Was Called Fashion Design. I’Ve Been Designing Ever Since.

HERVE LEGER DRESS

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ROLEX STORIA CINQUE

1971

EXPLORER II

Rolex lancia l’Oyster Perpetual Explorer II, dedicato agli esploratori dei poli, agli speleologi e a quanti desiderano spingere più lontano i limiti della conoscenza umana. L’orologio presenta una caratteristica lancetta 24 ore, funzionalità estremamente utile ai poli e nelle cavità sotterranee, dove è difficile distinguere il giorno dalla notte.

1971

COMEX

Rolex ha stabilito una relazione privilegiata con la Compagnie Maritime d’Expertises (COMEX), i cui sub indossano Rolex Orologi Repliche Sea‑Dweller durante le loro immersioni. Diretta da Henri‑Germain Delauze, la compagnia ha svolto un ruolo pionieristico nelle immersioni a grandi profondità ed è ancor oggi riconosciuta internazionalmente come specialista dell’ingegneria iperbarica e delle attività sottomarine.

L’intesa tra Rolex e COMEX è oggi più forte che mai, come dimostra la camera iperbarica sviluppata appositamente dalla società marsigliese per testare gli orologi subacquei Rolex.

1976

ROLEX AWARDS

FOR ENTERPRISE

Per celebrare il 50° anniversario dell’Oyster e rendere omaggio a quelle persone straordinarie che hanno il coraggio e la determinazione di affrontare le grandi sfide della società contemporanea, Rolex ha creato i Rolex Awards for Enterprise.

Si tratta di una serie di premi destinati a sostenere progetti nuovi o in corso, realizzati in qualsiasi angolo della Terra al fine di migliorare le condizioni di vita delle popolazioni locali o di proteggere il patrimonio ambientale e culturale. I progetti premiati da Rolex toccano tutti gli aspetti della vita umana e migliorano le conoscenze o le condizioni di vita degli abitanti del pianeta.

1978

SEA-DWELLER 4000

Rolex lancia il Sea‑Dweller 4000, impermeabile fino a 1.220 metri di profondità.

1985

L’ACCIAIO 904L

Gli orologi Rolex in acciaio sono realizzati in una lega di acciaio 904L specifica di Rolex, nota come “acciaio Oystersteel” dal 2018. Generalmente impiegati nell’alta tecnologia, nell’industria spaziale e in quella chimica, gli acciai 904L possiedono eccellenti proprietà anticorrosione, comparabili a quelle dei metalli preziosi, e vantano una particolare lucentezza una volta lucidati. Nel 1985, Rolex è il primo fabbricante di orologi a utilizzare quest’acciaio della famiglia 904L per le casse dei suoi modelli.

1992

PEARLMASTER

Viene presentata una nuova interpretazione del Lady‑Datejust, il Pearlmaster.

1992

YACHT-MASTER

Nel 1992 nasce l’Oyster Perpetual Yacht‑Master. Questa novità testimonia il legame che unisce Rolex submariner replica e il mondo della vela.

1992

ROLEX E LA VELA

Rolex è fiera di sponsorizzare alcune delle più note regate offshore al mondo.

ROLEX STORIA QUATTRO

1956

OYSTER PERPETUAL MILGAUSS

Il Milgauss, presentato nel 1956, fu progettato per rispondere alle esigenze della comunità scientifica ed è in grado di resistere a campi magnetici fino a 1.000 gauss. La principale innovazione che garantisce l’incredibile resistenza alle interferenze magnetiche del Milgauss è costituita dalla campana interna destinata a proteggere il movimento.

Realizzata in speciali leghe ferromagnetiche selezionate da Rolex Panerai Replica, questa campana si compone di due parti, una avvitata al movimento e l’altra alla cassa Oyster. La sua consacrazione come perfetto scudo magnetico arriverà dopo rigorose prove condotte dagli ingegneri del CERN.

1957

LADY‑DATEJUST

Il Lady‑Datejust, prima versione femminile del cronometro Rolex con calendario, porta avanti la stessa tradizione di eleganza e funzionalità in una dimensione più piccola, che avvolge perfettamente il polso femminile.

1959

DAYTONA BEACH

Daytona Beach, Florida. Lunga, piatta e caratterizzata da una sabbia particolarmente compatta, la spiaggia di Daytona ha contribuito a scrivere la leggenda della città, capitale mondiale della velocità. Tra il 1904 e il 1935 a Daytona Beach vengono stabiliti 14 record del mondo della velocità, cinque dei quali firmati da Sir Malcolm Campbell, sempre accompagnato dal suo orologio Rolex. Ma col tempo le condizioni della sabbia si deteriorano e nel 1959 viene costruita una “super‑pista”: la Daytona International Speedway.

Questo nuovo anfiteatro dell’automobilismo attrae rapidamente quella che diventerà una delle più prestigiose gare di resistenza insieme alla 24 Ore di Le Mans. Non si corre più sulla sabbia, ma la Imitazioni rolex 24 At Daytona rimane una prova leggendaria per macchine e piloti.

1960

DEEP SEA SPECIAL

Nel corso degli anni ’50, Rolex condusse una serie di test estremamente rigorosi per realizzare un orologio sperimentale: il Deep Sea Special. Grazie all’esperienza maturata nel corso della fabbricazione dei primi due modelli, i creatori del Deep Sea Special realizzarono infine una terza versione, in grado di resistere alle condizioni esterne più estreme, incluse quelle del Challenger Deep, il punto più profondo della fossa delle Marianne.

1960

L’IMMERSIONE ALLA MASSIMA PROFONDITÀ

Nel 1960, il batiscafo sperimentale Trieste si immerse con successo presso la fossa delle Marianne, la depressione più profonda al mondo nota all’uomo. Guidato dal tenente Don Walsh, accompagnato da Jacques Piccard, il batiscafo Trieste ha stabilito un record nella storia delle immersioni oceaniche in profondità.

Riemerso dalla profondità record di 10.916 metri, il Trieste era in perfette condizioni, così come l’orologio sperimentale Deep Sea Special di Rolex, che era rimasto attaccato al suo scafo per tutta la durata dell’immersione.

1963

COSMOGRAPH DAYTONA

Il Cosmograph venne lanciato nel 1963 come cronografo di nuova generazione e si vide subito attribuire un nome iconico:Rolex daytona replica. Robusto e impermeabile, concepito come strumento d’avanguardia a disposizione dei piloti di endurance, il Cosmograph Daytona presenta, sulla lunetta, una scala tachimetrica destinata al rilevamento della velocità media.

1967

SEA-DWELLER

Nel 1967 nasce l’Oyster Perpetual Sea‑Dweller, impermeabile fino a 610 metri. Per soddisfare le richieste espresse dai subacquei professionisti, la cassa è dotata di una valvola affinché, durante le lunghe fasi di decompressione nella cassa iperbarica, l’elio delle miscele gassose utilizzate possa essere espulso senza alcun rischio per l’orologio.

STORIA ROLEX TRE

1953

L’EVEREST

La spedizione guidata da Sir John Hunt nel 1953, durante la quale Sir Edmund Hillary e Tenzing Norgay conquistarono la vetta del Monte Everest, era equipaggiata con Replica Watches Oyster Perpetual.

1953

EXPLORER

Lanciato nel 1953 sulla scia della vittoriosa ascensione dell’Everest e ispirato alle conoscenze acquisite durante questo affascinante capitolo dell’avventura umana, l’Oyster Perpetual Explorer si trasforma in un’icona.

1953

SUBMARINER

Lanciato nel 1953, il Submariner era il primo orologio subacqueo impermeabile fino a una profondità di 100 metri. La lunetta girevole consente ai sub di tenere sotto controllo i tempi di immersione.

1953

I primi voli transcontinentali

Con lo sviluppo dei voli intercontinentali negli anni ’50, gli aerei di linea cominciarono a passare con sempre maggiore rapidità da un fuso orario all’altro. Divenne allora di primaria importanza conoscere simultaneamente l’ora di diversi luoghi del mondo. Erano gli inizi della cosiddetta “jet age”, l’epoca dei voli a lunga percorrenza, e Rolex rispose alla sfida del tempo con un nuovo modello.

1955  

GMT-Master

Il GMT‑Master è nato per rispondere alle esigenze specifiche dei piloti di linea. Sin dal suo lancio è diventato l’orologio ufficiale di diverse compagnie aeree, tra cui la celebre Pan American World Airways, più nota come Pan Am. La sua caratteristica distintiva è la lunetta bicolore che permette di distinguere le ore del giorno da quelle della notte.

1956  

Day-Date

Nel 1956 nasce l’Oyster Perpetual Day‑Date. Disponibile unicamente in platino o in oro 18 ct., è stato il primo orologio da polso a indicare la data e il giorno della settimana per esteso all’interno di una finestrella sul quadrante. Dotato del bracciale President, creato in origine esclusivamente per questo modello, il Day‑Date si è imposto fin da subito come l’orologio per eccellenza delle personalità che contano.

1956

AL POLSO DEI VERI LEADER

Gli orologi Imitazione rolex sono stati associati a personaggi illustri che, nel tempo, hanno influenzato i destini del mondo. La sola cosa che questi uomini e queste donne d’eccezione hanno in comune, indipendentemente dal credo politico, dal pensiero e dall’ingegno, è l’orologio che portano al polso: il Day‑Date.

1956

IL CERN

L’Organizzazione Europea per la Ricerca Nucleare (CERN) è il laboratorio internazionale di fisica nucleare più rinomato al mondo. Centro d’avanguardia nella ricerca scientifica che indaga i grandi misteri dell’universo, il CERN ospita l’acceleratore di particelle più grande e potente mai esistito. Negli anni ’50, il CERN è stato anche uno dei primi istituti scientifici a confermare che il Milgauss è in grado di resistere a campi magnetici di 1.000 gauss.

ROLEX HISTORY II

1927

IL CONCETTO DI TESTIMONIAL

Per celebrare l’impresa dell’attraversamento della Manica, Rolex fece pubblicare sulla prima pagina del quotidiano britannico Daily Mail un’inserzione a tutta pagina che annunciava il successo del suo Repliche Orologi impermeabile. Nacque così il concetto di Testimonial.

1931

IL MOVIMENTO PERPETUAL

Nel 1931 Rolex introdusse e brevettò il primo meccanismo a carica automatica al mondo con rotore Perpetual. Vera e propria opera d’arte, questo dispositivo è il progenitore di tutti gli orologi automatici moderni.

1933

IN VOLO SULL’EVEREST

Rolex partecipa alla prima spedizione di sorvolo dell’Everest con i suoi orologi Oyster, che fanno parte della dotazione di bordo. I membri dell’equipaggio si dichiarano altamente soddisfatti delle prestazioni dei segnatempo Rolex.

1935

UN LABORATORIO A CIELO APERTO

Rolex ha saputo individuare in una varietà di contesti un’opportunità unica per testare, perfezionare e mettere in mostra l’Oyster. Il mondo dello sport, l’aviazione, le gare automobilistiche e le spedizioni costituiscono, infatti, veri e propri laboratori a cielo aperto in cui mettere alla prova la ricca gamma di caratteristiche tecniche di ciascun orologio.

1935

SIR MALCOLM CAMPBELL

Negli anni ’30 Rolex trovò in Sir Malcolm Campbell, uno dei più grandi piloti dell’epoca, il partner perfetto per la sua nuova avventura: la conquista della velocità. Il 4 settembre 1935, al volante della Bluebird – e con al polso un orologio Rolex – il “re della velocità” stabilì a Bonneville Salt Flats, nello stato americano dello Utah, un record di 300 miglia orarie (ovvero 485 km/h) su terra. Tra il 1924 e il 1935, Sir Malcolm batté il record mondiale della velocità ben nove volte, tra cui cinque a Daytona Beach, in Florida.

1935

POSTA PER ROLEX

“Uso ormai da tempo il mio orologio Rolex e la sua precisione cronometrica è impeccabile, anche nelle condizioni più difficili”, Sir Malcolm Campbell.

1945

IL PRIMO DATEJUST

Nel 1945 viene lanciato l’Oyster Perpetual Datejust, il primo cronometro da polso automatico impermeabile al mondo ad indicare la data all’interno di una finestrella posta sul quadrante. Il Datejust, dotato di un bracciale Jubilee appositamente creato per l’occasione, di grande eleganza e immediatamente riconoscibile per la lunetta zigrinata, rappresenta il pilastro portante della collezione Oyster.Nato come orologio maschile, nel decennio successivo al suo lancio si declina anche in diversi modelli femminili.

1953

OROLOGI PIONIERISTICI

Agli inizi degli anni ’50, Replica Rolex sviluppò orologi in grado di fungere da veri e propri strumenti professionali le cui funzioni andavano ben oltre la semplice indicazione dell’ora. Erano orologi creati guardando alle nuove attività professionali, come le immersioni di profondità, l’aviazione, l’alpinismo e l’esplorazione scientifica. Questi strumenti riscossero profondo entusiasmo e si affermarono come gli orologi delle imprese impossibili.

ROLEX HISTORY ONE

LA STORIA DI ROLEX È INDISSOLUBILMENTE LEGATA ALLO SPIRITO PIONIERISTICO DEL SUO FONDATORE, HANS WILSDORF

1905

HANS WILSDORF

La storia di Rolex è indissolubilmente legata allo spirito pionieristico del suo fondatore, Hans Wilsdorf. Nel 1905, a soli 24 anni, Wilsdorf creò a Londra un’azienda specializzata nella commercializzazione di Replica Orologi. Iniziò così ad immaginare un segnatempo che potesse essere portato al polso. Pur non garantendo gli orologi da polso una precisione molto accurata, Hans Wilsdorf riuscì a renderli non solo eleganti, ma anche affidabili.

E per convincere il pubblico che segnatempo tanto innovativi erano anche affidabili, li dotò di movimenti piccoli ma estremamente precisi prodotti da una ditta orologiera della città svizzera di Bienna.

1908

Cinque lettere geniali

Hans Wilsdorf voleva che i suoi segnatempo portassero un nome corto, facile da ricordare e da pronunciare in tutte le lingue e che potesse essere inserito armoniosamente sui quadranti e sui movimenti.

1910

Alla ricerca della precisione cronometrica

Rolex si concentrò innanzitutto sulla qualità del movimento. E l’inesorabile ricerca della precisione cronometrica lo portò in breve tempo al successo. Nel 1910, fu un Rolex il primo orologio da polso a ricevere il certificato svizzero di precisione cronometrica, rilasciato dal Bureau de contrôle de la marche des montres di Bienna.

1914

Quattro anni più tardi, nel 1914, fu la volta del britannico Osservatorio di Kew, che conferì a un orologio da polso Rolex il certificato di precisione di classe “A”, un privilegio che fino ad allora era rimasto appannaggio esclusivo dei cronometri marini. Da quel momento in poi, gli orologi da polso Rolex divennero sinonimo di precisione.

1919

Ginevra

Successivamente, Rolex si spostò a Ginevra, città internazionalmente nota per la sua tradizione orologiera. La società Montres Rolex S.A. venne registrata a Ginevra nel 1920.

1926

IL PRIMO OROLOGIO IMPERMEABILE

Nel 1926 Rolex creò il primo orologio resistente all’acqua e alla polvere, segnando così un punto di svolta nella storia dell’orologeria. Chiamato Oyster, questo segnatempo era dotato di una cassa sigillata ermeticamente, in grado di offrire una protezione ottimale al movimento.

1927   

LA SFIDA: ROLEX ATTRAVERSA LA MANICA

Dire che un orologio è impermeabile è una cosa. Dimostrare che lo è davvero è tutta un’altra storia. Nel 1927 un Replica rolex Oyster, indossato da una giovane nuotatrice inglese, Mercedes Gleitze, attraversò incolume il Canale della Manica. La traversata durò oltre 10 ore, durante le quali l’orologio rimase in ottime condizioni.